Inspired by lines found among the Napa Valley vineyards, this customized monogram compliments the hotel’s modern stay and its architectural elements. The letterforms reflect the organic nature of vines and subtly create one cohesive design. This contemporary mark not only emulates the refreshed accommodations, but also gives flexibility to the identity. Napa Valley is known for its luxurious vineyards and beautiful landscapes. The hotel gains the elegant and respected reputation of its location while further differentiating itself.

PROJECT BACKGROUND

Presidio Companies wanted to renovate and revitalized White House Inn elevating the expectations of hospitality in the Napa Valley market

OBJECTIVE

To create a story and brand identity inspired by the location and hotel renovation.

MY ROLE

Logo, brand identity and the development of select touchpoints /experiences that bring the brand story to life.