LinkedIn Chicago Office

Photos by Tom Harris

Downtown Chicago’s LinkedIn office environment graphic design.

OBJECTIVE

To create a theme that could tell a story throughout the office. This floor was all about Chicago “firsts,” the idea being around innovation and inventions from Chicago providing a nod back to the World’s fair. Also had to create a uniquely branded cafeteria experience, which was named “The L cafe,” to connect LinkedIn and Chicago’s transit system.

MY ROLE

Concepting, environment design, naming (conference rooms and cafe) and production. Conceptualizing and designing large scale graphics such as the feature wall with Chicago on it, that connected to the theme of Chicago firsts. I also designed the “L” logo and corresponding identity found throughout the cafeteria.