ActiveCampaign

MY ROLE

Refining and elevating ActiveCampaign’s brand to better communicate and educate it’s customers and potential customers. While there I helped refine the logo design, brand identity, brand guidelines and implemented new systems and templates. I did market research both in and outside of the company to push our product visual assets to better appeal to various audience types. I also designed presentation templates, campaigns, social media assets, website pages, website templates/block templates, did visual audits, improved select infographics, oversaw junior designers, worked closely with stakeholders and collaborated with employees across departments.

Campaigns

Growth Decoded: youtube show

Logo and campaign design for ActiveCampaigns educational marketing show “Growth Decoded.” The logo and assets utilize secondary colors of the parent brand and typography. The intention was to make the show’s identity/assets balance approachability and educational.

This Just WorkS: Digital Conference

Logo and campaign design for a digital marketing conference “This Just Works.” The goal was to have something that felt aligned to ActiveCampaign’s brand while also feeling energizing and like it’s own experience outside of the company. Touchpoints extended into email, landing page and social promotional assets.

2021 holiday marketing toolkit

Campaign and marketing toolkit designed to help ActiveCampaign customers increase sales during the 2021 holiday season, while serving to promote the software’s capabilities and attract new customers.