Jason Wu for Interior Define Campaign

OBJECTIVE

Work done at Breakout Studio. Our goal was to tell the Jason Wu for Interior Define story through a visually compelling campaign that showcased the collection as an exciting and exclusive addition. The campaign also had to capture the unique appeal of Wu’s work along with specific product details.

MY ROLE

Concepting, social campaign, environment design, collaborating with a copy writer to determine messaging. Conceptualizing and designing large scale graphics such as banners, and window graphics that could be adapted to multiples stores throughout the country. I was also responsible for presenting and collaborating closely with Interior Define’s marketing and design team.