Restaurant identity developed for Letterpress, a restaurant in Buena Vista Palace, Orlando, Florida. Inspired by the print quality of letterpress, the mark has imperfections that give it a soft texture. Each letterform is spaced to reflect the precision of letterpress. The green accented “P” alludes to the playful and detailed space.




Cafe logo developed for Citrus 28°, a candy shop and cafe in Buena Vista Palace, Orlando, Florida. This mark creates a pattern that can be applied separate from the logo, and takes inspiration from illustrated children's books and citrus trees. The mark is intended to feel warm, inviting, and modern with a subtle whimsical touch.